Ambitious exploration companies have the drive. What they need is the funding, expertise and backing to turn potential into a real mining business. BHP Xplor gives them that. The 2027 campaign had to move past feature lists and show what that support means for applicants.
BRX built a platform, 'Go further with BHP Xplor', with an aspirational visual direction focused on outcomes and opportunity. It covers the applicant journey from the Xplor website to conference materials and partner assets. Everything was adapted into English, South American Spanish and Canadian French. It launches in 2027, ready to give BHP a head start in every market.
