News
Little Black Book
Unfolding new possibilities for Optus and Samsung
BRX brings the Galaxy Z Series to life with cinematic worlds that expand beyond the screen. The campaign combines AI environments, 3D craft and Optus’ refreshed identity, with a reported 23% year-on-year sales uplift.
B&T
A smart move for Optus’ national EOFY campaign
A Rubik’s Cube becomes the organising idea for Optus’ national EOFY campaign. BRX brings value, network performance and product benefits together across social, BVOD, outdoor, retail and interactive experiences.
B&T
Meet the Smart Cookie making technology an easier choice
An oversized cookie head turns smart decision-making into a memorable character for the Samsung Galaxy S26 launch. Built by hand and filmed at Bondi, the BRX campaign connects everyday AI features with Optus’ value proposition.
Little Black Book
Bridget Cleary on building products that help agencies grow
BRX CEO and founder Bridget Cleary joins independent agency leaders to discuss turning expertise into products. She shares how Brand.OSX combines creative craft and technology to help brands produce content more efficiently and improve performance.
The Australian · Subscriber-only
Cheap AI ads are just a magician’s flourish
Marty Hungerford challenges the promise of instant, low-cost AI advertising and explains why strong creative work still depends on process, expertise and craft.
Little Black Book
Marty Hungerford on AI as a gateway to creativity
In Little Black Book’s AI Spy series, Marty Hungerford explores how AI can create more room for ideas. From strategy and copy to imagery and sound, he explains why human judgement and creative craft remain central to the work.
Mi3
Australia Post puts automation to work with BRX
Mi3 explores how Australia Post and BRX codified brand rules and automated repetitive production to deliver a 30% efficiency dividend. Those gains are reinvested in more work for the same spend, with creative judgement and governance built in.
Agency Podcast · Video
Marty Hungerford on creativity in the AI era
On Agency Podcast, BRX’s Marty Hungerford discusses how AI is changing creative work, why taste and human instinct still matter, and how agencies can use new tools to scale ideas and deliver commercial value.
Brand Finance
BHP named the world’s most valuable mining brand
Brand Finance ranked BHP as the world’s most valuable mining brand in 2018, reporting a 29% rise in brand value to US$5.1 billion. The release highlights BHP’s 2017 rebrand and Think Big campaign, which focused on its contribution to Australia’s economy and communities.