Australia Post was modernising fast and its brand needed to keep up. That meant delivering more content across more channels, faster, without losing consistency or quality. Pip was central to that shift, but its 2D execution was hard to scale.
BRX used AI to explore new directions and rebuilt Pip as a high-fidelity, fully rigged 3D character. Pip kept the warmth people love and gained a reusable library of assets, motions and behaviours. Now an always-on brand platform across Bank@Post, travel and service communications, Pip helps Australia Post get to market faster and produce more without adding overhead.
