Every resource company claims to be moving toward a lower-carbon future. Investors were tired of the greenwashing. BHP needed to set itself apart by showing real progress backed by evidence.
BRX built the global platform 'The future is clear and it's happening now', pairing optimism about BHP's role in a lower-carbon future with proof of action today. It ran across TV, radio, OOH, press, digital and social. Over five years it added more than $5 billion in incremental brand value and helped BHP become Brand Finance's fastest-growing top 10 Australian brand in 2022, up 43%.
$5 billion
in incremental brand value
