Australia Post wanted to stay top of mind at every stage of the travel journey, from booking to boarding. That meant one consistent, recognisable presence across a broad mix of paid and owned channels, backed by point-of-sale in-store.
It was also the right moment to move the brand forward with a modern 3D refresh of Pip the koala. BRX developed and rendered Pip across multiple countries and poses, putting Australia Post's dependable, much-loved travel mate front and centre.
